For this reason alone, sleek payment acceptance remains a top priority for stadiums wishing to best serve their fans. While the improvement of food and drink services may not always have been on the agenda, of all the global fans surveyed by Oracle, 94 per cent maintained having bought refreshments at a game – at least occasionally. Unsurprisingly, 10 minutes was also the maximum time visitors were willing to wait for their refreshments at any given time. But what can we hope to see next? When it comes to refreshments, research from Oracle in the US revealed 76 per cent of fans claimed in-seat food and drinks delivery would improve their experience, with 74 per cent saying they would prefer to collect their orders from an express queue at a concession stand. The stadiums of tomorrowĪs coliseums of ultimate entertainment, sports stadiums are evolving to deliver an exceptional experience to visitors.
The same can also be said for fans beyond the UK, with contactless said to have driven 50 per cent of purchases at the 2018 FIFA World Cup Russia – from the latest merchandise to in-stadium food and drink. The contactless system also allows visitors to enter the grounds using digital tickets accessed via smartphone apps for a seamless and stress-free welcome. Stadiums seem to be headed the same way, with Twickenham to Tottenham making the decision to go completely cashless to speed up waiting times across bars, restaurants and merchandise kiosks to keep fans happy. It’s fair to say that contactless plays an important role in the experience economy for both consumers and merchants expecting a smoother payment experience Barclaycard presents British Summer Time, for example, was the first contactless-only festival. According to new research from Barclaycard, a fifth of Brits are set to choose a festival over a holiday, and 32 per cent a live entertainment event. Meanwhile, the experience economy continues to fuel spending in the UK – from mini-breaks in the city to relaxing by the coast – and holidaymakers are opting to ‘escape’ closer to home, including the ever-popular pastimes of football and festivals. The ‘experience economy’ (and the contactless touch) Set for completion by 2023, the redevelopment will also cover the Paseo de la Castellana area, including a pedestrianised street to allow better access – making it safer for fans to attend and creating a better all-round experience. Over in the Spanish capital, Real Madrid’s Santiago Bernabéu Stadium also begins its transformation this summer – featuring a state-of-the-art retractable roof, 360-degree video screen, enhanced galleries, restaurants and bars, and a modernised metal façade. With cutting-edge grass-growing technology to keep the pitch in prime condition, and a 120-tonne lighting system to illuminate every blade, many believe the Spurs home ground signals where the sports fan experience is headed. Worth a staggering £850m, the all-new Tottenham Hotspur Stadium is one of the most technologically-advanced and offers the world’s first dividing, retractable pitch, allowing the venue to accommodate huge-scale sports and entertainment events it’s also set to become the official home of America’s National Football League (NFL). To kick off the new Premier League season today, we explore the latest and greatest innovations to hit the ground running. Nothing that is, except watching live from the stadium itself. As the BBC reported 28.1 million UK viewers tuning into the FIFA Women’s World Cup this summer (a record 47 per cent of the total population), it’s clear to see that nothing quite beats the feeling of cheering on your favourite team from your sofa. Holding a special place in the hearts of fans around the world, football remains one of our most beloved institutions.
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